Keeping Major Gifts Up in a Down Economy
As nonprofits of every stripe delve into bigger and better campaigns, they rely more heavily on major gifts to meet their fundraising goals. Even in down economic times, organizations must keep their major-gifts campaigns healthy.
The key, no matter what the economy, is a simple return to basics.
Some points to remember:
- Companies:
- Blackbaud
- People:
- Lawrence Henze
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