Keeping New 2011 Year-End Donors Active in 2012

It’s that time of year — the time when you get donations from people you have never heard of before. They give online, send in white mail, call your toll-free number or even stop by with a check.

Unfortunately, many of them won’t be around in 2012. “Attrition” is a fact of life at nonprofits, but what you do now can increase the number of first-time donors who remain loyal in the new year.