Keeping New 2011 Year-End Donors Active in 2012
What about sending a summary receipt for the year after you close your books on 2011? A good idea — and one that might even net money if you enclose a warm letter of appreciation and a return envelope.
Provide specificity
Tell your donor on the receipt that you used her gift for the project she requested. New donors especially need assurance that you listened and honored their wishes. Having a receipt that includes the gift designation builds confidence in your integrity as an organization.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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