Keeping New 2011 Year-End Donors Active in 2012
Once the receipt is mailed, send a welcome mailing. Don’t simply put your latest brochure in a No. 10 envelope and expect that to say “Welcome!” Make sure you include information about your successes, a story (or two) that shows results, and a warm message of welcome. Provide a phone number a new donor can call if she has questions.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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