Keeping New 2011 Year-End Donors Active in 2012
Consider offering a small mission-appropriate premium for a second gift in 45 or 60 days. This can trigger additional giving, especially from donors who gave smaller amounts as first gifts. A bookmark, booklet with helpful information related to your mission (i.e., 10 ways to protect your family from fires) or other item that reinforces your mission is appropriate.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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