Keeping New 2011 Year-End Donors Active in 2012

Your welcome series may include a telephone call (if the donor provided a number) to say “thank you,” a few of your best mailings that showcase your flagship projects and have a clear offer, an undated newsletter that provides stories showing your accomplishments, and e-mails that reinforce your success — and ongoing need. Unless the gift is especially large, don’t mail unrequested annual reports or expensive brochures — it is too much too early in the relationship.