Keeping New 2011 Year-End Donors Active in 2012

Find creative ways to say 'thank you'
Do you have a great picture drawn by a recipient of your services? Is there a photograph that shows your work and is “keeper” quality? Can you send a short, handwritten message of thanks on a note card? Your goal isn’t to spend so much that the new donor thinks his gift only went to more communications; it's to give donors additional reinforcement that their investment was a great decision because it is bringing about positive change.