Keeping New 2011 Year-End Donors Active in 2012
It’s easy to get overwhelmed at year-end by donations, and many of us are focused on relaxing a bit over the holidays. But before you head home on Dec. 30, put the process in place to say “thank you” in the first few weeks of 2012 more than once and as sincerely as possible. You’ll stand out to your new donors as a nonprofit that really appreciates them — and isn’t that how we all want to feel?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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