Kellogg Donates Day's Worth of Production

June 18, 2009, The Battle Creek Enquirer — Kellogg Co. is making good on a promise to donate a day's worth of cereal — more than 55 million servings — that could have been sold to consumers for an estimated $10 million.

Food producers often give their surplus products, such as incorrectly packaged or soon-to-expire items, to food banks for redistribution. This is the first time in recent history that Kellogg has specifically produced sellable cereal for donation.