Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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At first, some Kerry aides reportedly resisted raising money through the Internet, but Dean’s unprecedented success could not be ignored.
The Dean factor
The campaign of Dean for America, Inc. raised about 50 percent of its $41 million through the Internet, propelling him — at least for a brief moment — to the front of the pack in the Democratic race for the White House.
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Paul Barbagallo
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