Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

It was Dean who first showed political fundraisers that the more you ask of your online supporters, the more they will do, affirms Danny Rose, director of Internet operations for 21st Century Democrats, a political action committee dedicated to supporting progressive political candidates.

“Online [political] fundraising isn’t just asking people for money, but giving them ways to get involved and feel like they’re making a difference, like they are personally connected to the candidate,” says Rose, a former field organizer for Dean’s presidential campaign and a founding member of D.C. for Dean, a grassroots organization.