Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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Moskowitz, who directed the Democratic National Committee’s Coordinated Campaign in 2000, which focused on voter contact and overall Democratic turnout, says the Internet has done just that, both for grassroots organizing and fundraising.
But, she cautions: “Reaching out to any group of voters is only as good as what they’re willing to do. Having their name on an e-mail list doesn’t do you any good if they’re ultimately not engaged with you.”
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Paul Barbagallo
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