Cover Story: Political Direct Marketing 2004

In a presidential election with so much at stake, political operatives are relying more than ever on the Internet — to raise funds, deliver information in real time and mobilize voters. Never has the medium been so integral in the political process.

According to the 2004 study, Political Influentials Online in the 2004 Presidential Campaign, conducted by the Institute for Politics, Democracy & the Internet at the Graduate School of Political Management at George Washington University, 10 percent of the Internet public donated to a presidential campaign in December 2003.