Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

“The e-mail alerts help people understand what our thinking is, what we need to be doing and why we need their support,” Eiring says.

Bush gains online, but can’t overtake Kerry
Bush-Cheney ‘04, by comparison, does not rely as heavily on the Internet as a primary fundraising tool but has found success in engaging constituents with localized campaign communications. Through June 2004, the Bush campaign raised a total of $8.7 million on the Internet, $1.1 million in the month of June alone.