Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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“We have set up a very sophisticated e-mail operation so that we can target our e-mails to specific counties in different states,” says Mike Turk, e-campaign director for Bush-Cheney ‘04, which currently sees an average online contribution of $100. “If there’s a voter-registration drive going on in Albuquerque, N.M., we can let people know in that county and surrounding counties without doing a mass broadcast.”
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Paul Barbagallo
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