Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

For President Bush’s recent bus tour through Michigan and Ohio, campaign canvassers distributed flyers urging people to donate time and money to Bush-Cheney ‘04; the materials featured special “sign-up” landing pages that coincided with the specific event (day, time and city) the individual attended. Turk says the strategy was effective in spurring online traffic and providing an option for people who might have been reluctant to sign up on the spot.