Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

Other online efforts employed by the Bush campaign have included special appeals from the likes of George H.W. Bush and Barbara Bush as well as other GOP luminaries, and alerts that feature voter-registration materials and maps of polling places in the recipient’s area.

“There are a tremendous number of people who are no longer getting campaign messages through TV and other traditional media channels,” Turk says. “As a result, it’s very important for us to extend our reach as much as possible to touch every voter we can.”