Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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As one might suspect, online donors and supporters of Bush-Cheney ‘04 tend to be younger — in the range of 18 to 45 — and not quite as affluent as the typical GOP base. But Turk says there are a significant number of older members in their 60s and 70s who actively use the online fundraising tools available to GeorgeWBush.com volunteers.
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Paul Barbagallo
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