Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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According to comScore Networks’ analysis, JohnKerry.com drew an average of 28,000 visitors per hour between 10AM and midnight EST on Thursday, July 29, the day the challenger spoke at the Democratic National Convention. In all, more than 300,000 Americans visited his Web site during July 29, a starkly different audience level than recorded on an average day. (In June, JohnKerry.com drew an average of approximately 40,000 visitors per day.)
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Paul Barbagallo
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