Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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Also, during Kerry’s speech, GeorgeWBush.com attracted approximately 30,000 visitors — the highest hourly traffic level recorded for the site during that week.
“We’ve seen the number of unique Web site visitors increase since March, as soon as we knew who our opponent was going to be,” Turk says. “We expect to see a huge traffic bump coming out of the [Republican National Convention], and then building up to the crescendo right before election day.”
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Paul Barbagallo
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