Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

During the 2004 presidential primaries, IPDI studied individuals who were involved in the campaigns through the Internet and found that they were disproportionately male, highly educated and earned above-average annual salaries. These people, defined as “Online Political Citizens,” tend to be more interested in news and politics than Americans in general, making them a uniquely attractive audience for political candidates.