Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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Today, the GOP relies less on grassroots fundraising and more on special events. (At June’s end, Bush had raised a total of $131 million through events, with an average contribution of $129.)
Still, the Bush campaign’s direct mail has been flowing through mailboxes at a heavy clip since January. Bush raised a total of $87 million with direct mail and telemarketing through June, pulling $11.5 million in the last month alone. Kerry brought in $45 million with direct mail and telemarketing since Super Tuesday, fetching $13.8 million in June and an overall average contribution of $72.
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Paul Barbagallo
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