Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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One Bush effort in particular arrived in a 93⁄4-inch-by-11-inch, inline-produced, kraft-colored envelope, and featured a four-color photo of George and Laura, with the adjoining copy:
“Mrs. [LAST NAME], thank you for your support and friendship as a Charter Member from New York. With your help we can make America stronger, safer and more prosperous.”
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Paul Barbagallo
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