Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

(The photo front-end premium must be working for the Bush camp. The Who’s Mailing What! Archive logged myriad pictures of Bush: on his horse at his ranch in Crawford, Texas; in the Oval Office; and on the campaign trail.) The package also included a three-page, personalized letter — interspersed with the person’s first name and last — and a full-page donor form, which featured a seven-level ask string starting at $1,000 and moving down to $25.