Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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Another Bush effort took a slightly different approach: a No. 10 cream-colored outer envelope with a two-page letter, donor form, BRE and a one-page fact sheet. (Pictured on Page 59.) The fact sheet, dubbed “Strategic Update,” employed the use of faux-highlighting over critical lines of copy. For example, one bulleted paragraph read:
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Paul Barbagallo
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