Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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“Americans overwhelmingly trust the President over John Kerry on handling crises and securing the homeland. In a recent ABC/Washington Post poll, President Bush had a 17-point advantage on who “can be trusted in a crisis” and a 16-point advantage on making “the country safe and more secure.”
As noted by the Archive, for one winback solicitation, Bush-Cheney ‘04 employed a letter-copy technique long used by the Republican National Committee:
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Paul Barbagallo
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