Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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While only about 2 percent of the American public and 7 percent of Internet users make political contributions online, the IPDI study showed that the people who are interested in politics and actively participate through the Internet have a considerably higher rate of contributing online — about 24 percent.
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Paul Barbagallo
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