Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.

By Paul Barbagallo

“Dear [FIRST NAME]: I don’t want to believe you’ve abandoned the Republican Party, but I have to ask … have you given up?”

For Kerry’s mail, the campaign opted for a straightforward approach, abandoning — for the most part — oversized packages brimming with decals, bumper stickers and photographs (although the splashy 9-inch-by-12-inch with “urgent response” verbiage is a staple in every direct-response political-fundraising campaign) and sticking with plain No. 10s. Kerry’s most widely used effort, according to the Archive, features a one-line teaser on the outer: “Let’s go for it!”