Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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According to Eiring, the Kerry campaign consistently has pulled about a 15 percent response rate from acquisition packages — those efforts mailed to members of the DNC, liberal and progressive organizations, women’s organizations, environmental groups and democratic-voter files. The swelled coffers of both candidates can be attributed to their decisions to skip public financing and the spending limits that come with it — as well as the unparalleled response from contributors — large and small.
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Paul Barbagallo
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