Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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Democratic challenger John Kerry turned to the Internet in early July to name his running mate. Hours before he went public with the decision, Kerry e-mailed his choice of North Carolina Sen. John Edwards to more than 1 million individuals who signed up on his Web site, JohnKerry.com, marking the first time a candidate used the Internet for such a crucial announcement. According to reports, roughly 150,000 people signed up to receive the e-mail alert once Kerry told reporters that his Web site subscribers would be the first to hear the news.
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Paul Barbagallo
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