Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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The lead paragraph of that historic e-mail read: “In just a few minutes, I will announce that Senator John Edwards will join me as my running mate on the Democratic ticket as a candidate for vice president of the United States. Teresa and I could not be more excited that John and Elizabeth Edwards will be our partners in our journey to make America stronger at home and respected in the world.”
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Paul Barbagallo
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