Cover Story: Political Direct Marketing 2004
Kerry, Bush crowd mailboxes, both real and cyber, in a push to win votes and funds.
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The Kerry-Edwards campaign raised $3.3 million online in the first three days following the big announcement and, as of July 20, JohnKerry.com remained the campaign’s top fundraiser with more than $65 million in 2004. All told, the campaign raised $36.5 million in the month of June (the most recent month of data available), $99.2 million in the second quarter of 2004, more than $160 million in 2004 and a democratic record-breaking $186 million for the entire primary campaign. Of the total amount raised, $171 million (92 percent) came from individual contributors, large and small.
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Paul Barbagallo
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