Key Points From the Conference

Murdock added that a nonprofit should think hard on three things vis-à-vis perfecting its message: What do you stand for, what is the enemy and why do you matter — questions that came out of Friday’s morning keynote address by Fran Kelly, president and chief executive officer at Arnold US.

McCurry spoke of the generosity of baby boomers as donors. “Boomers,” she said, “even when they cut off their ponytails, are still boomers.” She added that the baby boom generation would be less likely to give to their alma maters than generations before them because they “didn’t have a great time in college.” This, McCurry added, is not so good for colleges and universities but a potential boon for other nonprofits.