Key Points From the Conference

A crucial lesson there, he said, was that there needs to be “a two-way street” in nonprofits between development officers and field staff.

Murdock said that one major barrier nonprofits face is the turnover rate of workers in the field; “those best at getting information.”

Nonprofits need to learn to “improve communications between field people and development people,” he said, adding that this will help them learn how to tell a more compelling story about their work and the people being served.