Key Points From the Conference

Furthermore, Murdock said, nonprofits ought to “recognize and incentivize people who do give you good feedback.”

He added that an organization would benefit greatly from having a full-time employee whose only job is to collect stories from field workers.

Weinstein said she enjoyed a jam-packed session Thursday morning concerning multichannel fundraising. Nonprofits should be advised, Weinstein said, that almost one-third of major donors — in this case, those who give gifts of $1,000 and more — are online donors.