Key Points From the Conference

Organizations could benefit from explaining to donors why they’re interested in acquiring e-mail addresses and possibly institute an age threshold on communicating electronically with constituents, Murdock said, suggesting 13 as a good place to draw the line.

Panelist Kristin McCurry, principal at MINDset Direct, agreed with Murdock and added that nonprofits would benefit by using listserves for their more local events.