Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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If your organization doesn’t have a research office, invest some of your training budget on a research seminar. There are also many free Internet sites that provide accurate information (including Google, Zillow and Salary.com) and others that provide valuable information at very reasonable costs (including LexisNexis, WealthEngine, iWave/NOZA and Foundation Director). Don’t forget to research current investment rates as well.
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Alexandra Brovey
and Patricia Roenigk
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