Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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Some cues and clues relating to relationships and giving include the following:
“I have to care for my ailing husband, but I hope to help [charity] at some point.”
Possible response: “I understand. Perhaps we can discuss a bequest under your will at the right time. Why don’t I send you materials to read until we have a chance to meet again.”
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Alexandra Brovey
and Patricia Roenigk
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