Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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Childless prospects don’t always remain so. Younger childless prospects may have or adopt children, even into their 40s. They also may find surrogate families in nieces and nephews, kind neighbors, or personal aides who look after them as they begin to age. However, just because a prospect has a child doesn’t mean your organization won’t receive a planned gift, or that if they don’t have children, you will. There are growing numbers of millionaires who refuses to spoil their children and will leave large shares of their estates to charity, in an effort to share their values about the importance of philanthropy.
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Alexandra Brovey
and Patricia Roenigk
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