Planned Giving: ‘How Old Are You and Did 
You Know You Could … ?’

Of course, donors also give because they want to support a charitable cause, either in general or through a specific program. Many donors are looking to accomplish something or solve a problem, suggesting that charities must find a way to engage them meaningfully in this work.

This can present a real challenge for the charity located many states away or one that does not have a natural constituent group. But whether you are with the local hospital or the international hunger relief organization, you need to understand the donor’s motivations. We have to resist the urge to explain the charity’s needs before we understand the prospect’s passion.