Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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Research past gifts, and come prepared with updated information to share. If you are managing funds in a life-income gift, research the performance, and be prepared to respond to questions. It is also important to know how your performance compares with benchmarks, including your own endowment. All good stewardship is cultivation for the next gift.
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Alexandra Brovey
and Patricia Roenigk
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