Planned Giving: ‘How Old Are You and Did 
You Know You Could … ?’

Often a donor gives to an organization because he or she feels an obligation to the organization or to an individual associated with the organization. If your prospect is philanthropic, your job of convincing him or her of the need to give is probably easier than with someone who never gave to charity before. If you uncover her passions, you are likely to secure larger transformational gifts.