Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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“I should do something about this large block of stock that I own.”
Possible responses: “Did you know that you could donate stock instead of cash to make your annual gift?” “Did you know that you could turn that stock into an income stream [charitable remainder trusts, charitable gift annuities]?”
“I am frustrated by the low dividends on my stock.”
Possible response: “Did you know that you could lock in a good rate and receive an income stream for life [charitable gift annuities, charitable remainder trusts]?”
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Alexandra Brovey
and Patricia Roenigk
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