Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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“I don’t have liquid assets. My investments are mostly in real estate.”
Possible response: “Did you know that we accept gifts of real estate [outright gifts, gifts to fund a charitable remainder trust, gifts of remainder interests]?”
“I don’t have the energy to take care of my vacation home, and none of my children want to inherit or use it.”
Possible response: “Did you know that we accept gifts of real estate [outright gifts, gifts to fund a charitable remainder trust, gifts of remainder interests]?”
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Alexandra Brovey
and Patricia Roenigk
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