Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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One possibility is to explain that you want to update your records and then confirm all biographical information including the address, phone numbers, e-mail address, spouse/significant other’s name and date of birth. Another possibility is to simply state that you gather dates of birth for statistical purposes or to notify the appropriate age groups of tax law changes (such as the Pension Protection Act of 2006).
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Alexandra Brovey
and Patricia Roenigk
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