Planned Giving: ‘How Old Are You and Did You Know You Could … ?’
Key questions
to initiate
planned-gift
discussions
with donors
of any age.
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Some additional examples of leading questions include:
- Would you like to learn some ways you can support [charity] while also taking care of yourself and your family?
- Are you concerned about providing for your family or heirs after you are gone?
- Would opportunities for more income or lower taxes on your income be of interest to you?
- Has it been difficult to save for retirement?
- How has the stock market treated you?
- Have you thought about the legacy that you want to leave?
- Are you comfortable with the advice you have been getting from your own advisers as it relates to securing your future?
- Has your adviser ever asked about your charitable intentions?
- Have you considered including a provision for (charity) in your will?
- If you could give your home to (charity) now and receive an income-tax deduction but continue living in it, would you consider this a viable gift option?
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Alexandra Brovey
and Patricia Roenigk
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