Small Nonprofit Goes Big Online
Kidney Cancer Association maximizes resources to offer more Web services.
There’s been a lot of buzz in the nonprofit sector about creating dynamic Web sites that engage audiences in exciting ways. In some cases, nonprofits are encouraging user-generated content. Web 2.0 has been moving and shaking the nonprofit world lately, too.
All of this begs the question: If your organization is operating on a relatively small budget or with a small staff, how can you engage your audiences without overextending limited organizational resources?
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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