Small Nonprofit Goes Big Online
This column will focus on an organization with a “little org that could” approach to online interaction: the Kidney Cancer Association, which according to Guidestar, had approximately $2.5 million dollars worth of revenue in 2006 and a staff of four full-time folks.
At first glance, the KCA site suggests that it’s a large organization with robust resources by virtue of the many ways you can engage online. For instance, the homepage offers “Quick Links” to KCA’s national conference, a research project survey, tools that help you start a support group or launch a fundraiser, and translations into Italian, French, Dutch, Spanish, Portuguese and Chinese, not to mention video and podcast resources.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
