Small Nonprofit Goes Big Online
Kidney Cancer Association maximizes resources to offer more Web services.
While all these engagement options are terrific, that piecemeal experience can send a subtle signal to a donor that an organization isn’t fully up to capacity. In our experience, that perception can impact the size of gifts over time, since donors are less likely to invest big in something that doesn’t appear to be fully buttoned up.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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