Small Nonprofit Goes Big Online

(By the way, organizations with deeper pockets solve this problem by either investing in a one-stop-shopping, back-end software solution such as Convio or Democracy In Action, or by investing in custom programming to tie it all together seamlessly.)

Copy tips
Here’s something KCA (and you) can do that won’t cost much money or take much time: Edit your copy for the Web. Many organizations are in the habit of repurposing printed text online, without editing it for the reading preferences of Web visitors. When it comes to reading your material online, people are much more likely to skim. To accommodate this behavior: State your conclusion up front rather than waiting for the end; be concise; use bullets; add detailed (but short) headlines for paragraphs; and generally just make the reader’s job as easy as possible. KCA has done a nice job in how it presents its content on its homepage, but many of the pages within the site are several screens long, which could annoy site visitors or provoke them to leave the site for one that gives them the information they need more quickly.